Another day, another pop-up – or so it seems. And from secret cinemas to multi-story car park bars there’s nothing that can’t be flat-packed, toted around and popped-up wherever the mood takes it. On the first day of London Fashion Week (which is nothing if not a rip-roaring, non-stop, catch-it-while-you-can pop-up) we’ve short-listed our current favourites below. And of course, they won’t be hanging around for long so time to get your skates on…
The Beauty Pit Stop
French beauty brand Bourjois threw open the doors to their Pop-Up Beauty Boutique in Shoreditch’s Beach Blanket Babylon last night and from now until next Monday will be handing out makeovers, manicures and macarons all totally gratis. There’s a whopping 65% reduction on Bourjois products plus limited edition vanilla-scented bodycare and beautiful boxes of candy-coloured eyeshadows (designed by our favourite fashion sketcher Zarina Liew, who’ll be doing bespoke illustrations on Saturday). Find a timetable of events (we recommend catching the eye shadow body art if you can) at bourjois
The Fashion Collaboration
When is a pop-up not a pop-up? When it’s a temporary store, space or installation, thank you very much. Way-beyond-cool clothing label b store is striking out from its Soho headquarters and setting up exactly that at Liberty today. There until the 28th of February, it’s showcasing brand new collaboration B store Loves Liberty – all ditsy floral and paisley prints, flippy skater skirts and prairie-inspired fringing. Bags and shoes too – find out more.
The Fashion Crash Course
Another collaborative effort, this time between Tank Magazine and The Shop at Bluebird. Throughout Fashion Week the King’s Road emporium will be giving up some floor space for a Best Of British pop-up shop, featuring a visual timeline of London’s fashion history and offering up some exclusive designer pieces for purchase. And while you’re there, book in for an Ole Henriksen body treatment in the Bluebird spa – they’re pretty pricey but we reckon they do the best massages (and have the best dressing gowns) in town, see theshopatbluebird for more details.
The Sunday Roast
While fashion folk do eat (we’ve seen them) we’re hoping they won’t have time for the Superette Roast Dinner this Sunday – all the more gin-cured smoked salmon, slow roast pork belly and apple and clementine crumble for us. Chefs Ben and Matthew Bishop have worked under Gordon Ramsay, Jason Atherton and Nuno Mendes and cooked for Kate Moss, Keira Knightly and Johnny Depp. And last autumn their pop-up burger bars served up gilded (yes, gilded!) buns crammed with foie gras and truffle mayonnaise so expect something pretty special. Held in a secret East End location, application forms are at Superette Sundays.
A quick LFW primer could be handy here: NEWGEN is the scheme launched by the British Fashion Council back in 1993 to promote, support and showcase new generation (see?) British designers (think Christopher Kane, Peter Pilotto, Erdem and Mary Katrantzou). Topshop has been supporting the initiative for ten years this season so have asked 20 past recipients to design limited edition t-shirts in celebration – they’ll be on sale at LFW headquarters at Somerset House, and went online this morning – take a look at the T-shirts on the website.
With thanks to Dan at londonpopups – our go-to for all things temporary.